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Protecting Aurora’s Youth
from Tobacco & Vaping.
Youth are being targeted by tobacco and vape marketing. Together, we can fight back with smart policies and strong community action.
THE NUMBERS DON'T LIE
Easy access to tobacco and vape products is putting Aurora’s youth at risk. Here's what the latest data from the 2023 Healthy Kids Colorado Survey and local research shows:
WHY THIS MATTERS
Youth are being targeted - And Harmed.
Tobacco and nicotine products are being aggressively marketed to teens using flavors, slick packaging, and misleading safety claims. But the real consequences are serious:
Teen brains are still growing, and nicotine can interfere with memory, attention, and learning.
Using nicotine early makes it easier to become addicted—and raises the chance of using alcohol, cannabis, and other drugs.
When tobacco and vaping seem “normal,” it lowers the barrier to other harmful choices—especially for already at-risk youth.
“New nicotine products need stricter regulation to protect youth from addiction… Without stronger oversight, they pose serious risks to adolescent brain development.”
— Aretha Savaloja, Dean of Students, 4th–8th grade
WHAT LICENSING
CAN DO
Tobacco Retail Licensing Works
Licensing isn't about punishing retailers—it’s about protecting our kids.
Here’s what it makes possible:
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A tobacco license helps retailers stay compliant and maintain strong community trust.
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Local communities can thoughtfully guide where tobacco is sold to support safe, family-friendly spaces.
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Licensing helps agencies keep organized records so inspections are smooth and predictable.
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License fees help fund education and support tools that make it easier for businesses to follow the rules.
Working Together
for Healthier Neighborhoods
More Policy = More Protection
With stronger licensing policies, retailers and communities can make
positive changes that protect youth and support good business practices.
01
Safer Store Locations
Tobacco licensing helps ensure stores are located thoughtfully, especially around schools and youth spaces.
02
Balanced Business Zones
Limiting the number of tobacco retailers in certain areas supports fair business opportunities and safer neighborhoods.
03
Clearer Product Focus
Licensing helps keep retail environments focused on core offerings, reducing youth access to high-risk products.
04
Stronger Safety Standards
Standards tied to licenses help prevent the sale of illegal or unsafe items, making things safer for everyone.
HOW TO GET INVOLVED
Join the Movement to Protect Aurora’s Youth